Who we are /

Lisa Baird

Lisa Baird is an independent business and organizational designer, user experience designer, and writer with 15 years of education-to-employment expertise forged in financial administration at The University of Texas System; strategy at the University of California Office of the President; grantmaking at the Bill & Melinda Gates Foundation; human-centered design at IDEO; and direct client work for Arizona State University, Better Future Forward, Calbright College, Edmit, Entangled Solutions, the Foundation for California Community Colleges, Guild Education, IDEO, the U.S. Department of Education, and others. Lisa earned her Master of Design from California College of the Arts, her Master of Business Administration from UC Berkeley, and her two bachelor’s degrees in finance and journalism from The University of Texas at Austin.


  • Focus Areas: Org Design, Venture Design, Business Models, Service Design, Product Design, Go-to-Market Strategies, Brand Strategy, Verbal Brand Expression, UX Writing, Script Writing, Storytelling, Interaction Design, Immersive Design, Startups, Workforce Development/Postsecondary Education, Social Impact
  • Location: France. Available to coach remotely
  • Languages: English, French (Intermediate)