Introducing Superbloom

Two years ago, Simply Secure asked our community for feedback about how our brand and name communicate our identity. The results of the survey were conclusive: We had outgrown our name, and our branding was too playful for our mission. We needed a new approach to reflect the serious work that we do.

So we launched a co-design process—what we called a brand refresh.

We organized a community identity committee to explore, grow, and design our new name and branding. Through interviews, workshops, and creative iterations, we landed on a direction that conveys the breadth of our current work, as well as our values, practice, and growth.

Allow us to introduce:

Superbloom: Changing Who Technology Serves. 

Superbloom leverages design as a transformative practice to shift power in the tech ecosystem. We view design as an intervention opportunity to center people and their needs. We closely collaborate with others in the space to grow a community focused on shaping our collective online future. 

Our vision is a world where everyone has the knowledge, network, and digital tools needed to enrich their lives.

In the spirit of championing human-centered design, we’re aiming to make the transition from Simply Secure to Superbloom as seamless as possible. Our new website - to be launched soon - will feature all of our projects, along with an easy-to-use Resource Library. Check out our transition site in the meantime.

The world is changing. As we increasingly shift our lives online, there are more threats than ever to digital security. But those threats create opportunities for us to collaborate around thoughtful, purposeful, responsible design. 

A superbloom is a rare event, when long-dormant wildflower seeds bloom together to transform a harsh landscape with renewed energy and resilience. We believe technology design is at a Superbloom inflection point, and we’re excited to be shaping it into a beautiful future.


Making the Mindset Shift: An Interview with Digital Democracy Lead UX Designer, Sabella Flagg

Through the OTF Usability Lab, we were fortunate enough to work with Digital Democracy (Dd) on their application, Mapeo – a mobile app that enables indigenous communities across the world to document and map all kinds of useful data. We interviewed Dd’s Lead UX Designer, Sabella Flagg, to learn more about her journey to non-profit design work.

Inverting Power Imbalances in the Peer Review Process with PREreview

For the past two years, we’ve been working with PREreview to promote equity in academic publishing by helping to build a new open source platform that supports a more inclusive, community-oriented form of peer review and publication.

From Paper to Infinity Whiteboard

As part of 2021’s virtual Mozilla Festival, our team designed an online zine-making workshop to better simulate an in-person experience and teach new designer skills. Learn how you can design a workshop of your own.