Innovation Is About Putting People First

Fast Company’s Top 10 Most Innovative Companies in Design for 2018

Simply Secure is thrilled to be named as one of Fast Company’s Top 10 Most Innovative Companies in Design for 2018 and to have our focus on “helping designers be more transparent and ethical” recognized.

Fast Company calls their list of innovative companies a “guide to the businesses that matter most.” We live in a time where much of the technology industry seems focused on monetizing clicks and likes, on tracking users to optimize conversions, and on warehousing data to train opaque AI models. We believe that truly innovative design is about more than clicks, conversions, and models. We need to focus the technology community not just on what’s good for companies, but good for people. This is the work that matters most.

All practitioners, from open-source software developers to brand designers and UX researchers, can work to make responsible and ethical technology. We’re here to support them, and to learn from them.

So if you are just finding out about us and the work we do now, welcome! We are happy to talk to teams seeking help at the intersection of design and thorny challenges in privacy, security, transparency, and ethics. We believe that designers and design should have a leadership role in shaping the conversation on these issues.

We help organizations large and small, so whether you’re at a big company and need a bespoke workshop to kickstart your design team in a new area, or whether you’re a cryptographer volunteering for an open-source project and need help with your design strategy, we want to hear from you. Connect with us on Twitter or at


Hello Joseph and Kat

You’ve already met Gus, and we’re looking forward to introducing you to Maina, the other Fellow that Simply Secure is hosting under the auspices of Open Tech Fund’s Secure Usability Fellowship Program. Ours are not the only SUFP fellows, however – the EFF has been hosting Joseph Bonneau since the start of this year, and Kat Krol started recently as a SUFP Fellow at University College London. We hope to share more about their research later in the year, but in the meantime, here are their introductions, in their own words!

Defaults and Customization: When Design Meets Open Source

How might we design for trust? Learn about the importance of defaults and customization in creating trust in our work with GlobaLeaks - an open-source platform that enables anonymous and secure submission for whistleblowers.

Hello, I’m Ame, Design Director for Simply Secure

I’m Ame (sounds like “Amy”). Last month I joined Simply Secure after spending the past eight years at IDEO, a global design and innovation consultancy. While there, I designed consumer technology for entertainment, education, banking, media, business software, mobile/wearables, and home automation. Uniting all my work is Human-Centered Design, a set of practices and research methods that starts with people, studies their needs and preferences, and creates things they want and enjoy.